Hatem Alakeel is the founder of Authenticite An authentic way of consulting brands / institutions government bodies to communicate and adapt to our region in a particular “Saudi Centric“ manner. With Hatem’s extensive experience in KSA in retail and vast solid network both in fashion and the luxury sector; he has found that there is an apparent gap in the Saudi market in providing one of a kind experiences. Over the years we have nurtured a team of photographers, Videographers, exhibitors and event and forum organizers giving us the edge, credibility and “Savoir Faire” in the Saudi market.Authenticite has been originated to create “authentic “ out of the box experiences for brands to capture the essence of Saudi culture.