GEMS Forum
Art Is the New Currency
A New Cultural Chapter Powered by Gems of Arabia and Piaget

Oct 30th, 2025
In an era where the Arab world is emerging as a global cultural force, dialogue has become as essential as creation. With this spirit, Gems of Arabia proudly unveiled the inaugural GEMS Forum, presented in exclusive partnership with the House of Piaget, a maison renowned for artistic mastery, timeless elegance, and a legacy of excellence.
This inaugural gathering marked more than a launch. It marked the beginning of a new intellectual and cultural movement, where creativity is honored, community is elevated, and art is recognised as one of the most powerful currencies of our time.
Art is becoming a store of meaning.
A symbol of vision.
A language of belonging.
A catalyst for collective cultural pride.

Voices Shaping a New Creative Era
The dialogue brought together respected cultural leaders whose work embodies the spirit of modern Arabia:
Her Royal Highness Princess Noura Al Faisal
A pioneering cultural figure championing design, craftsmanship, and thoughtful cultural expression. She reflected on creativity as a carrier of identity and a custodian of heritage elevated with purpose.
Nouf Al Muneef
Cultural strategist and ecosystem builder, emphasizing the role of storytelling platforms, mentorship, and community in shaping sustainable cultural movements.
Amal Al Amdar
Creative consultant and cultural thinker, highlighting art as a language of emotion and transformation, connecting heritage to modern consciousness.
Together, these voices explored how culture has evolved from heritage to identity, and identity into influence.

Distinguished Royal and Cultural Presence
The Forum was deeply honored by the presence of:
Her Royal Highness Princess Fahda Bandar
His Royal Highness Prince Faisal Bandar
Their attendance reflected the significance of cultural dialogue and the growing recognition of creativity as a pillar of national development.
Also present were influential creative and cultural contributors including:
Rawan Radwan from Amaala
Rima Al Mukhtar from Red Sea Global
Alongside founders, designers, collectors, curators, and cultural advocates who represent the Kingdom’s rising creative class.
This was not merely an audience. It was a community of thinkers, leaders, and visionaries shaping the creative future of the region.

Culture as Power, Dialogue as Luxury
The GEMS Forum affirmed a transformative truth:
In the new Arabia, art is not a luxury. It is a form of leadership.
Culture has become a strategic asset.
Creativity is a currency of meaning.
Dialogue is a mark of sophistication and cultural maturity.
This shift signifies that Saudi Arabia is not only nurturing culture it is defining it, with clarity, confidence, and grace.

A New Chapter for Gems of Arabia
The GEMS Forum marks a new chapter in the evolution of Gems of Arabia, expanding from storytelling into live cultural engagement. A space where ideas meet community, where thought becomes influence, and where the region’s cultural language is articulated with elegance and depth.
Each future edition will continue to elevate creative voices, foster cultural literacy, and strengthen the dialogue between heritage and modernity, the region and the world.
Art is the new currency.
Culture is the new power.
Dialogue is the new luxury.
And the voices of Arabia are shaping their global narrative with authenticity, dignity, and vision.
Coming Soon
Stay tuned for the official video recap capturing the energy, dialogue, and cultural spirit of this landmark forum.
With Gratitude
Sincere appreciation to the House of Piaget for its trust, partnership, and belief in the power of cultural dialogue and the creative movement unfolding across our region. Your support reflects shared values of excellence, legacy, and elevation of artistry.
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