Leading an authentic life – Introducing Samer Doumet

Samer Doumet

With the launch of Authenticite Talent, our internal talent agency, we’re excited to represent pioneering talent in the industry. As part of this month’s feature highlight, we speak to Samer Doumet about everything that makes him tick as a content curator in the music sphere. The roles that Samer Doumet played in eight years as a creative industry professional have been as varied as the cultural spaces have played.

Whether as a thriving performing artist or as the creative mastermind driving well-received advertising campaigns across MENA, throughout his career, he continues to use music to connect the dots along my career path, which now brings him to lead editorial in the Middle East and North Africa for Apple Music. Overseeing music editorial & artists/label relations for 14 Arabic markets based in Dubai. We sit down with Samer and find out exactly what he thinks of the current cultural landscape and what steps we need to take in order to move it to the next level.

What is your opinion on the current cultural landscape in the KSA?

The cultural landscape in Saudi Arabia is not a piece of new news. For the longest time, Saudis enjoyed and savoured culture in all its forms, from music to design to fine arts, etc. The only change is that more platforms are now available: events, biennales, galleries, and festivals are being constructed and branded to embrace, promote and feature what the kingdom has had for years. Cultural engineering won’t just benefit the locals but will affect the entire Arab nations as the centres of influence are shifting.

What steps must we take to improve artist exposure on a global scale?

The answer to this one has many layers. There is work to be done by local artists who need to be more agile and proactive and treat their artistry like any other entrepreneur. Embrace their culture and be confident of finding their sound and identity.Luring more international music outlets, from labels to booking agents, to be based in the kingdom and bring their international standard to know-how, helping to build professional work frames and the proper support for the talent to develop their careers. Putting in place the proper legislation and building the right infrastructure to make the music business profitable for talents and business owners so we would eventually become an industry, as artists need to monetise to survive and keep creating and entertaining.

“Cultural engineering won’t just benefit the locals but will affect the entire Arab nations as the centres of influence are shifting. ’’

What is your creative process when curating content?

Who We are addressing first, “read the room” sort of approach.
Being authentic, entertaining, and sensible. We start with the ideation and identifying the gaps we need to cover. After the development of many ideas from the essence of the skin, at the same time, we look into data and what the users are inclined to listen to these days through studying their behaviour, consumption, timing, etc., and then we proceed and launch.

What are the most critical traits to embody as an artist to succeed in the current cultural climate?

Flexible and humble to adapt to change, master engagement on socials and digital, being genuine, authentic, and unedited.

What is your definition of success?

Success is touching people’s hearts in what you do and aiming for balance and harmony on all levels, from personal to professional, while navigating life.

Name three artists that are currently on your radar.

Sultan Al Murshed, Dyler, Maha Ftouni

Why did you choose to focus on music when choosing a career path?

I am a musician enthusiast by default, and my curiosity about this world was part of my life at every stage. This career chose me more, an evident development from personal curiosity and passion to make a life out of it.

“Success is touching people’s hearts in what you do and aiming for balance and harmony on all levels, from personal to professional, while navigating life.’’

What is authenticity to you?

Unapologetic, candid, and living aligned with your beliefs and values system with no filters and compromise.

More is more or less is more?

I will go for “just enough to make you happy.”

What is style to you?

Style is a character build-up that grows within you and manifests in shapes, forms, and garments you carry in absolute confidence.