Press kit: Chopard, Artisan of the Palme d’or

Press kit: Chopard, Artisan of the Palme d’or

Chopard, Artisan of the Palme d’or



Anatomy of a supreme distinction

Chopard is the artisan of intense emotions. Each year, as official partner to the Cannes Film Festival since 1998, Chopard creates all the awards presented by the Festival, including the most prestigious of them all: the Palme d’or. This absolute distinction, awarded to the cinematic gem chosen by the jury, epitomises the nature of the masterpieces it rewards: genius, patience and precision delivered by the expert hands of skilled artisans. Through the virtuoso skills that bring it to life, as well as through the formal perfection it embodies in all its resplendent majesty, the Palme d’or crafted in Chopard’s workshops reflects the magic of the cinema with which the Maison fervently pursues its enduring love affair.

Caroline Scheufele, Co-President and Artistic Director, wanted the film industry’s most coveted award to be fully worthy of what it represents. The Palme d’or is entirely made of Fairmined-certified ethical gold, a unique feature that sets it apart from all other film trophies. It is also a subtle expression of Chopard’s determined commitment to sustainable luxury, in which art, ethics and aesthetics are so inextricably intermingled.

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